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Experience our innovative approach, custom-tailored to meet your unique needs. Combining strategic thinking with cutting-edge technology, we drive tangible results for your success.
The start point for any meaningful approach should be defining foundational principles that act as a guide when developing how a service is going to be offered, and that’s exactly what we did. Our Approach has come from establishing four core principles which support the way we offer digital marketing to our clients. These principles are:
We believe it’s critical to help our clients explore the underlying objectives at the heart of their digital presence in order to create a meaningful solution that can be measured for success. By taking this approach, we allow our SME client base to focus on the issues they face or the goals they want to achieve.
By creating and exploring a detailed compilation of information around a client’s organisation, needs and customers, we are able to uncover insights and takeaways that are fundamental in building the case for a purposeful solution. This understanding is then continually utilised as a means of helping to direct project decision-making.
It’s hugely valuable for our clients to see and understand that their organisation’s digital presence is a connected and dynamic system of parts, with each piece having a particular purpose or strength. Approaching digital marketing channels as if they exist in isolation will at best limit success and most often lead to a waste in time and investment.
With return on investment and value for money being top priorities for our clients, a need to measure, review and improve the work being done is hugely important. Capturing and distilling data into relevant and focused reporting that not only validates the work being done but also directs adaptations to this work, as new insight and information is collected.
From our four Approach Principles come two distinct phases that create the framework for working with our clients: the Discovery Phase and the Retainer Phase. These two phases integrate to create well thought out, effective and responsible digital marketing solutions - We don’t believe short cuts pay-off in the long run.
We begin our work partnerships with a Discovery Phase designed to formulate robust insights spanning our client’s business, customers, objectives and current Digital Marketing Ecosystem.
This phase results in an Audit Report that becomes the basis for setting out digital marketing goals, objectives and Key Performance Indicators that allow us to track how well our campaigns are really doing for you.
We believe the Discovery Phase is key to being able to make responsible recommendations that limit the risk of wasting your time and money, which we know can be critical to the survival of an SME.
Utilising the Audit Report from the Discovery Phase, we then move into a work cycle of planning and implementing creative marketing campaigns anchored in solid insight and a focused direction.
We believe our structured retainers are fundamentally important to the success of our clients’ digital marketing, as they help to create a partnership, rather than a vendor relationship. This allows us to invest in our client’s goals in more of a long-term fashion, where we can become concerned with performance and results over simply getting a job done in an isolated way. To us that makes a lot of sense.
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